The latest Icons Collection scent, featuring four influencers, aka next-gen Icons. You know how someone’s presence––or signature scent-– inevitably turns heads?
It’s that alluring energy and star power that you can quite name. Yet, there’s an undeniable chemistry that captivates all your senses. Our Creative Lab decided it was about time to translate this je ne sais quoi into fragrance. And playing small was not an option for this Icon. Meet It Factor, the latest (and biggest!) Dossier Originals launch ever. This genderless scent is the sixth addition to our Icons Collection and served as the foundation of our star-studded campaign. Read on to learn more about It Factor and the Icons who embody this je ne sais quoi..
Decoding The It Factor
IT FACTOR
Dossier Originals: The Icons Collection
- Top: Ginger, Cardamom
- Middle: Violet, Incense, Silky Musk
- Base: Brown Sugar, Sandalwood, Vanilla Extract, Tonka Bean
Price: $49
It Factor is the sixth release from the Dossier Originals: The Icons Collection, our most premium collection of fragrances blended with our most coveted ingredients by our expert perfumers. The team in France essentially distilled oh là là in a bottle with a blend of inviting spices, sensual heart notes, and a creamy gourmand base. It Factor opens with attention-grabbing ginger and cardamom top notes. The fragrance then evolves into a seductive heart with smoky incense, silky musk, and underlying violet notes for a powdery, sweet touch. Once it dries down, an indulgent base of delectable brown sugar, vanilla extract, creamy sandalwood, and an infusion of tonka bean lingers on the skin. There’s a balance of warm, sensual, and dessert-worthy notes that smell on-trend without being too trendy. It’s giving an effortless French cool factor, infused with A-lister energy.
Introducing The It Factor Four
Landon Barker defines the next-gen It Factor. The style icon and emerging musician is known for his social media savvy and trendsetting flair. While known for his digital and fashion prowess, Landon’s creativity comes alive through his music.
“My je ne sais quoi is that I hear music in everything.”
His effortlessly cool, confident vibe and authenticity radiate through every frame.
All we have left to say is we have no notes.
Golloria George, the 2024 Forbes 30 under 30 nominee, is redefining the beauty industry one TikTok at a time. The social media maven rose to TikTok fame with her content holding beauty brands accountable to better serve those with black skin.
Over the years, Golloria has amassed her following by championing diversity and influencing brands to actually become more inclusive.
“My je ne sais quoi is that I glow.”
She’s actively rewriting the rules of how beauty brands sell to customers of all skin tones. Icon-level energy in every way.
Yesly Dimate is a digital and beauty trendsetter who’s expanded her influence from social media to the big screen. She’s equally a model or muse for all her creative projects––and even speaks some French. Yesly gets that fragrance is its own self-love language.
“My je ne sais quoi is ‘I romanticize my life.”
Effortless beauty, charm, and sharing life snippers epitomize her joie de vivre.
Ken Eurich is the TikTok queen who proved that authenticity is elite. Known for her lifestyle content, Ken stands out for her realness and unapologetic personality. She makes content that could feel too sterile or glitz and glam feel human again.
”My je ne sais quoi is living life unfiltered.”
Rewriting the rules of TikTok life documenting? That’s Ken, absolutely.
Your It Factor Is Unmistakable!
You + our NEW It Factor perfume? Just as with these Icons, we sense your je ne sais quoi. This fragrance helps you translate that “French cool” energy into palpable chemistry. Premium quality at accessible prices. Always. Ready to claim that elite, not elitist energy? Indulge your inner A-lister vibes with It Factor today.
