At Dossier, every fragrance begins with a story—and this one starts with Lauren Giraldo, the creator, mother, entrepreneur, and internet icon whose life moves with constant rhythm and intention. If you’ve followed her at any point over the past decade, you know she doesn’t just stay busy: She shifts, adapts, and evolves in real time. From her 12-3-30 mornings and GRWM filming sessions to work trips, content blocks, and quiet evenings with her family, Lauren’s world is layered, lively, and always in motion—just like her signature scent.
Introducing Dulce Flor, a rich, clean, repeat-worthy scent created for days exactly like hers. It opens with a bright burst of pear, lychee, blackcurrant, and pink pepper, then blooms into rose petals, tuberose, jasmine sambac, and geranium. Its warm base of vanilla, oakmoss, benzoin, and caramel brings silky depth, giving the fragrance a clean, feminine quality that feels vibrant by day and sensual by night. Complex yet effortless, it’s the kind of feel-good scent you reach for every day.
Co-created with Lauren and crafted at the Dossier Creative Lab in France, Dulce Flor was designed to match her multi-hyphenate rhythm. Just like Lauren, it’s not one-dimensional: It comes alive as you move, making it the perfect companion for anyone whose day rarely stays in one lane. Clean, rich, feminine, and endlessly wearable, it’s Lauren’s new signature—and soon, yours.
The Story Behind Dulce Flor: A Day in Her Life, Bottled
Spend even a day following Lauren and you’ll see the shape of her schedule: There are the early mornings with a matcha or a choreographed-but-unofficial 12-3-30 run; the mid-morning filming blocks; the spontaneous last-minute travel; the afternoons filled with meetings, editing sessions, or toddler playtime; and the nights that oscillate between quiet at-home coziness and out-the-door glam. Her life has chapters, not segments—each with its own brand of TK.
So when Lauren sat with our Creative Lab, she wasn’t interested in just another pretty floral. She wanted a fragrance with dimension: something clean and modern, softly sweet without tipping too saccharine, feminine without feeling delicate, and elegant while still unmistakably her. Oh, and it had to be ready to move with her through every part of the day. In other words: a distinctive day-to-night scent with serious range.
And that’s where Dulce Flor began: Layered like her schedule, inspired by her world, and rooted in her heritage, Lauren knew immediately what the name should be.
“Dulce Flor,” Spanish for “sweet flower,” honors her Latina identity while capturing the soft femininity, warmth, and brightness that sit at the heart of the fragrance. The name is simple, beautiful, and deeply personal—a reflection of the dualities that shape Lauren’s life both online and offline.
The Scent: Clean, Rich, Feminine — and Built for Your Real Life
Dulce Flor was designed to move the way real days do—bright at the start, slow in the afternoon, and warm as the day winds down. It opens with a sparkling mix of pear, lychee, bergamot, blackcurrant, grapefruit, and pink pepper, a juicy-fresh burst that instantly lifts your mood. This is the reset moment: the energy you feel stepping onto the treadmill, opening your laptop, or grabbing your first iced latte.
As it settles, the fragrance eases into a modern floral heart of rose petals, jasmine sambac, tuberose, and geranium. Here’s where Dulce Flor shows its dimension: Feminine but not frilly, soft but not powdery, and fresh but still grounded, it mirrors the middle of Lauren’s day: filming blocks, editing sessions, mom mode, meetings, movement. It’s present without ever overpowering—and doesn’t run out of energy.
The dry-down reveals the sensual warmth beneath it all. Vanilla, oakmoss, caramelized sugar, and benzoin melt into the skin with a silky richness that feels comforting yet elevated. It’s subtle enough for everyday wear but cozy and magnetic when night arrives—whether you’re headed to dinner, a date, or the couch.
Dulce Flor
Exclusive Lauren Giraldo x Dossier
- Top: Pear, Bergamot, Blackcurrant, Lychee, Grapefruit, Pink Pepper
- Heart: Rose Petals, Jasmin Sambac, Tuberose, Geranium
- Base: Vanilla, Oak Moss, Caramelized Sugar, Benzoin
Crafted in Grasse: French Artistry Meets Lauren’s Vision
To bring this multi-dimensional scent to life, Lauren worked closely with our expert perfumers at the Dossier Creative Lab in Grasse, France, the world’s capital of premium fragrance. Together, they refined the balance of juicy lychee and crisp pear, softened the floral heart to feel modern, and built a warm base that felt rich without turning heavy. The result is a premium floral scent crafted with French precision and infused with her personal identity, making Dulce Flor feel considered, luxe, and unmistakably hers.
Dossier and Lauren share a philosophy: luxury without pretension, authenticity without performance, and beauty designed for real life. Her community trusts her honesty; ours trusts our craftsmanship. Dulce Flor sits at that intersection, formulated for the way you move through your day.
Whether you’ve followed Lauren for years, discovered her through 12-3-30, or simply love a floral with dimension, Dulce Flor invites you in with warmth, brightness, and depth. From the first spritz to the final note, it’s a scent that works in motion, builds with intention, and lingers with softness.
