Bonjour, NoLita! Everything To Know About Our First-Ever Boutique

What’s in stock, store details, special activations, and more.

 

Bonjour, NoLita! The Dossier perfume house IRL has finally opened its doors.

On June 27th, we officially celebrated the grand opening of our first permanent boutique in NYC at 242 Elizabeth Street. The space is a scent sanctuary and a central hub for all things Dossier. Essentially, it’s our (and all perfume lovers’) home base, and we’re excited to welcome you into our space.

Let’s take a perfume house tour to explore everything you want to know about our NoLita-based boutique. Read on to learn more about the store details, hours, layout, and stock available, plus all the exclusive products, merch, client & gifting services, and events inside. C’est parti! 

Dossier HQ: Boutique Details You Must Know

 
The Dossier boutique is located at 242 Elizabeth Street in the heart of NoLita. We decided to take our South of France roots and plant our New York HQ on the block referred to as “scent row.” Dossier now joins a string of perfumers on a Euro-chic street with premium quality perfumes, more French accents, better prices, and a unique NYC flair.

Ready To Stop By? 

242 Elizabeth Street New York, NY 10012

Store Hours: Monday-Saturday 11am-6pm Sunday 12pm-5pm

Let’s Recap! Our Grand Opening Weekend Celebration

Bonjour, NoLita Begins With Our D+ Members Breakfast Party

Before opening our doors to the public, the Dossier team invited a small group of D+ members to an intimate French breakfast inside our boutique to check out the space before everyone else.

We sipped, savored, and took plenty of time to spritz & chat with all of the VIP members who came to the first-look event.

Once the afternoon arrived, it was time to open our doors *officially* for the first time––and the line was around the block. NoLita became a French perfume block party for Dossier (basically). From the time that we opened our doors through Sunday, our grand opening weekend was a celebration filled with free perfumes, bottle engraving services, ice cream, merch, and in-store exclusive early access to our NEW It Factor perfume. Plus, boutique visitors got to enjoy a special Dossier TikTok Shop Super Brand Day activation. Scoring deals at our Fragrance Fantasy Fair AND getting a free perfume with any purchases?! Smells fantastique! 

Inside Our First Dossier Boutique: Take A Perfume House Tour 

Finally! The entire Dossier perfume house is under one roof. Spritz, smell, and shop ALL Dossier products before you buy. We’ve curated our three main product lines into distinct sections. Plus, you can shop by fragrance family and experience our Dossier Originals room.

Here’s a quick rundown.

Overview of Dossier’s Three Main Product Lines:

Enchanté! Let’s Spritz & Stroll In-Store Together

Welcome home to the Dossier perfume house IRL.

From your first step inside, it’s a fragrance family affair.

Once you walk in, you’ll be greeted by the fragrance family discovery station. This display houses all six of our expert perfumer-curated scent families.

Pull the tab to try all the featured fragrances from each of the six fragrance families on display.

Test each perfume to discover your scent preferences that’ll guide your shopping journey during your stay at our boutique. We can almost guarantee: Each scent is j’adore-worthy.

Now go to the back room where the real Creative Lab magic happens. Or, rather, is bottled and waiting for you. Take a look inside the Dossier Originals Room!

Escape to this sleek scent-uary to discover, test, spritz, and sniff all of our Dossier Originals fragrances in one place (for the first time ever!).

Plus, we have a little fragrance oasis just for all of your spaces! Give your home that luxurious French essence with our curated section featuring all our Dossier Home products. Diffuse a designer-inspired scent or keep it lit. Explore designer-inspired room diffusers and candles galore!

What’s New & Coming Soon In-Store!

 
No, you’re not dreaming. Dossier Drop Day is now available IRL.

Every month, the latest drop will be available front and center at our NoLita boutique––ready for you to smell, spritz, sniff, and shop within a few minutes.

On display right now: Our It Factor perfume, aka our biggest launch EVER!

For our It Factor campaign, we teamed up with four tastemakers who are rewriting the rules of beauty, style, social media, and music for the next generation.

Dossier asked them to share and spritz their je ne sais quoi with us. And now, it’s your turn.

Plus, we’ll be hosting boutique-exclusive activations throughout the year. (Top secret, but we know you’ll love them.)

Come join us. Stay tuned for more scent-sational things coming soon!
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