Two exclusive scents. Radiant citrus kisses for day, deeply sensual notes for night.
At Dossier, every fragrance begins with a story, and these two start with Allyiah Gainer’s. You already know her as @allyiahsface, the beauty and lifestyle creator whose unfiltered charm, polished aesthetic, and magnetic vibe have earned her a fiercely loyal following across YouTube, Instagram, and TikTok.
Since launching her channel in 2015 while juggling college and a job at the MAC makeup counter, Allyiah has built a digital empire rooted in authenticity, consistency, and a deep connection with her audience.
With everything she has going on—9 a.m. iced matcha runs, midday meetings, and after-dark entrances—her signature energy never clocks out. Naturally, we had to keep up, so in collaboration with Allyiah, the team via our Dossier Creative Lab got to work crafting a day-and-night fragrance duo that could carry that same spark and charisma around the clock.
Introducing: Better Days and Of The Hour, a distinctively magnetic 24-hour scent duo designed for wherever your day (or night) takes you. Crafted by our experts in Grasse, France to suit Allyiah’s signature glam-on-the-go lifestyle, each scent bottles her personal energy, style, and story into two elevated, unforgettable fragrances. It’s like a VIP sensory passport co-created by the internet’s favorite beauty muse and made for the modern scent connoisseur.
Allyiah Gainer x Dossier: Two Scents, One Sensory Passport
Say enchanté to your vanity’s two new favorites! The heart of this collaboration? A curated, co-crafted scent wardrobe that delivers 24 hours of oh là là. Designed to be worn solo or layered for a full scent evolution, Better Days and Of The Hour are as versatile as they are luxurious. Together, they form a seamless day-to-night transition that mirrors Allyiah’s unmatched energy.
From first spritz to final encore, each note tells a story of on-the-move main character moments, all inspired by Allyiah. Whether you're taking on the day with confidence or turning heads after dark, consider your fragrance passport officially stamped.
Meet Zesty & Bright Better Days
Better Days is an energetic, radiant fragrance that feels like an invigorating invitation to get it all done. When describing the way fragrance fits into––and elevates––her lifestyle, Allyiah said: “During the day, I really love keeping it fresh. Like a soft glow, a cute outfit, and a matcha in hand––and a fragrance that has me ready to take on the day,” Inspired by Allyiah’s daily hustle—marked by content filming, coffee meetings, and maybe even a last-minute flight—this scent delivers deliciously fresh notes of citrus, coconut, and vanilla for a playful hint of allure.
BETTER DAYS
Dossier Originals: Influencer Lab
Main Notes: Grapefruit, Coconut, Pink Pepper, Fresh Ginger, Neroli
“Something that’s light, but still grown. Citrusy. A little sweet. Like ‘I woke up this,’ but better of course.” - Allyiah Gainer on Better Days
It opens with bright citrus zest before mellowing into a creamy, gourmand heart.
A nod to the feel-good energy to seize the day, Better Days evokes a combination of confidence and vitality with a sophisticated, grown-up brand of sweetness.
Meet Elegant & Moody Of The Hour
OF THE HOUR
Dossier Originals: Influencer Lab
Main Notes: Cedarwood, Suede, Tonka Bean
“It’s giving confidence. It’s giving energy. And it always sets the vibe of the night.” - Allyiah Gainer on Of The Hour
Of The Hour opens with a spicy-sweet citrus spark, then melts into rich suede and floral undertones. The dry-down is warm, woody, and distinctive enough to nab you compliments hours after you spritz.
How To Layer The Scent-Sational 24-Hour Duo
