Singer-songwriter. Producer. Award-winner. And now, fragrance co-creator.
mgk’s talent knows no bounds—and is definitely not just one note. His latest album, Lost Americana, and his exclusive Dossier Originals fragrance, by the same name, are proof. lost americana, the mgk x Dossier scent, bottles the inspiration behind the songs: American nostalgia with an evocative 90s aesthetic, roadtripper vibe, and genre-bending tracks.
With lost americana, the mgk x Dossier fragrance, mgk is giving everyone the opportunity to wear this evocative fantasy. It’s crafted to unisex, accessible, and a sensual luxury.
Let’s take a sensory journey to discover the story, scent, and behind-the-scenes of mgk x Dossier.
A Chemistry-Fueled Collaboration
Between mgk’s rich storytelling and his reputation for smelling good (like, really good), we knew this collaboration would be pure chemistry. And we were right. His affinity for musical notes translated seamlessly to fragrance notes. mgk worked alongside Dossier Creative Lab experts to hand-select key ingredients and bring his vision of lost americana to life with this new, unisex scent.
- TOP: Incense, Almond Love, Pink Pepper
- HEART: Nutmeg, Myrrh, Cinnamon
- Base: Vetiver, Patchouli, Suede, Vanilla, Chocolate
Finding lost americana
The lost americana fragrance story begins how all great stories do: with a road trip. We took a sensory drive across the USA—from vintage gas stations to middle-of-nowhere motels—to bottle the feeling of American nostalgia. Open roads, windows down, and nowhere to be. The sweet taste of freedom meets sun-worn leather seats and a playlist that goes on for miles. It’s gritty, but comforting. Unique, but familiar.
With this Dossier-exclusive fragrance, mgk worked with the Creative Lab to capture the spirit of his new album and shared ethos – to continuously push boundaries via noteworthy releases.
At its core, lost americana is the essence of mgk himself: Layered, alluring, and iconic. And yet, it’s also about something deeper. Something universal. A sense of reverence, longing, and belonging.
Meet the Exclusive mgk x Dossier Fragrance
Create your own nostalgia with the sensuality and reminiscence of lost americana. This enveloping essence is a late-night indulgence of earthy richness and warm spices.
The stage is set with a comforting melody of incense and almond paired with an energizing bolt of pink pepper. Then, it unravels into a warm chorus of nutmeg, myrrh, and cinnamon—melting into the skin like a perfect harmony. Finally, the fragrance settles into an earthy-gourmand base of vetiver, patchouli, suede, vanilla, and chocolate. The smoky fantasy unfolds with the beauty and lyricism of a song. Your favorite one.
lost americana
Exclusive mgk x Dossier
TOP: Incense, Almond Love, Pink Pepper
HEART: Nutmeg, Myrrh, Cinnamon
BASE: Vetiver, Patchouli, Suede, Vanilla, Chocolate
Make Memories. Sense the Chemistry.
By bringing the lost americana album to life in a uniquely sensory way, mgk is creating chemistry with his fans, newcomers, and fragrance lovers alike. While the scent echoes themes of reverie, sensuality, and freedom from the album, it’s also about your personal journey—and the memories you’ll make along the way. A harmony of accessible luxury that lets you set your one-of-a-kind beat.
From first sniff to the dry-down at the end of the day, lost americana is a scent soundtrack that you’ll love today and turns heads to craft moments worth remembering.
